Privacy Policy.

By joining SHOPLINE as a user, you have entrusted us with an important responsibility, and we are committed to upholding a high standard when it comes to our privacy practices and how we deal with your personal information.

As we value transparency in our privacy practices, we have provided a detailed Privacy Policy (“Privacy Policy”) to explain how we gather, use and protect your information. If you have additional questions, please feel free to send us an email at hello@shoplineapp.com.

OVERVIEW

1. The privacy practices of this statement apply to our Services (as defined under our Terms and Conditions) available under the domain and subdomains of www.shoplineapp.com (“Website”) and such other websites and mobile device applications operated by us through which we render Services to you from time to time (collectively or individually, “SHOPLINE”).
2. This Privacy Policy also applies generally to our affiliates, subsidiaries, or joint venture websites (where applicable). By visiting and using the Website, downloading SHOPLINE, or by accessing SHOPLINE via any websites referenced or linked to the Website (the “Linked Websites”), you agree to be bound by the terms and conditions of this Privacy Policy. If you disagree, please do not use or access SHOPLINE or the Services.
3. This Privacy Policy describes the information as part of the normal operation of our Services; we collect from you what may happen to that information. All of our affiliates, subsidiaries, and joint ventures operate under similar privacy practices as described in this Privacy Policy and are subject to the requirements of applicable law.
4. By accepting the Privacy Policy and the SHOPLINE Terms and Conditions (“Terms”) upon registration, you expressly consent to our use and disclosure of your personal information in accordance with this Privacy Policy.
5. This Privacy Policy is incorporated into and subject to provisions set out in the Terms.

INFORMATION COLLECTED OR RECEIVED

1. We may collect personal information when you browse SHOPLINE, sign up for SHOPLINE Services, use SHOPLINE Services, or when otherwise you provide us with information. The collection of your personal information will be for a lawful purpose directly related to a function or activity of SHOPLINE as described in the Terms or this Privacy Policy. The provision of information is always voluntary, but please understand that certain Services may not be available to you until you provide the requested information.
2. We will not sell or disclose your name, email address, or other personal information to third parties without your express consent, except as specified in this Privacy Policy. Occasionally, we may be legally required to share your personal information with courts or regulators (for example, if we receive a court order demanding the disclosure of information). We will endeavor to notify you of such sharing in advance unless we are legally forbidden to do so.
3. As a SHOPLINE user, you must provide a valid email address at registration and choose a username or alias that may represent your identity on SHOPLINE.
4. Depending on which of the Services you choose to use, we may require additional information, such as a business address, business type, business identification number, bank account information, billing address, telephone number, and/or a physical mailing address.
5. We may contact users to request more information about their identities, businesses, or items listed on SHOPLINE on a confidential basis to ensure compliance with our rules and policies.
6. You may optionally choose to provide your full name and other personal information (such as birthday, gender, and location) to other users on SHOPLINE in connection to your account and activity.
7. Your username or alias is publicly displayed and connected to your SHOPLINE activity. Other people may see your date joined, feedback, ratings, profile information, listed items, liked items, followers and comments on SHOPLINE.
8. We automatically receive and record some information from your browser when you use SHOPLINE, such as your IP address, cookies and data about which pages you visit on SHOPLINE through the use of log files provided by our third-party tracking-utility partners.
9. This information helps us analyse and understand how SHOPLINE works for users and visitors, and provide a more personalised experience for users and visitors.
10. Some users or visitors may connect to or register a SHOPLINE account using an external third-party application, such as Facebook.
11. We may receive some data and information from those connected third-party applications and the data and information we receive from those channels are also governed by this Privacy Policy. Connecting your SHOPLINE account to third-party applications or services is optional.
12. We may receive or collect information (e.g. email address) about a person who is not yet a registered SHOPLINE user (“non-user”) in connection with certain SHOPLINE features, including but not limited to: a non-user subscribing to a SHOPLINE newsletter, a user inviting a non-user to visit the Website or to download the App onto their mobile device, or a non-user engaging in a transaction.
13. Non-user information is subject to this Privacy Policy and is used only for the purpose for which it was originally submitted to us.
14. We use the information described in this Privacy Policy to provide and improve our services, for billing and payments, for identification and authentication purposes, to contact members or interested parties, and for general research and aggregate reporting. Moreover, we may use such information to conduct fraud and risk monitoring, and to comply with legal requirements (such as the “know your customer” requirement and applicable accounting and tax regulations).
15. If you are collecting any personal information from your customers, such as their name, ID number, and address, it is your sole responsibility to get affirmative express consent from your customers for you to use this information.
16. SHOPLINE’s Terms and Conditions require all account owners to be at least 18 years of age (or have the permission and supervision of a responsible parent or legal guardian), therefore, this policy does not discuss the use of SHOPLINE or the Services by minors.

SPECIAL NOTE TO CHILDREN

Children (persons under the age of 18) are not eligible to use SHOPLINE unsupervised and we ask that children do not submit any personal information to us. It is our policy not to knowingly solicit or permit children under the age of 18 to provide their personal information for any purpose. If you are under the age of 18, you may only use SHOPLINE in conjunction with and under the supervision of your parents or legal guardian.

YOUR RIGHTS IN RELATION TO THE INFORMATION WE COLLECT

1. We give you the choice of accessing, providing, editing, or deleting certain information, as well as choice over how we contact you. You may change or correct your SHOPLINE account information and SHOPLINE profile information (except your username).
2. You may remove certain optional information you no longer wish to be publicly visible, such as your full name.
3. For various reasons, SHOPLINE may contact you about our services or your activity. Some of these messages are required, service-related messages for members.
4. Other messages are not required, and you can control which optional messages you choose to receive by contacting SHOPLINE Support via email at hello@shoplineapp.com.
5. If you have optionally connected your account to an external, third-party application, such as Facebook, you can remove permission for such external third-party application by changing your account settings.
6. If you no longer wish to use the services available on SHOPLINE or receive service-related messages, you may close your account by notifying SHOPLINE Support via email at support@shoplineapp.com.

HOW YOUR INFORMATION IS USED BY SHOPLINE

1. We use your personal information to facilitate the services you request. We use your personal information in the file we maintain about you, and other information we obtain from your current and past activities on SHOPLINE to:
   (i) verify your identity (e.g., to protect you against theft or fraud);
   (ii) resolve disputes;
   (iii) troubleshoot problems;
   (iv) help promote safe trading;
   (v) collect fees owed;
   (vi) measure consumer interest in our products and services;
   (vii) inform you about online and offline offers, products, services, and updates;
   (viii) customise your experience;
   (ix) assist with direct marketing, advertising, or other communications;
   (x) detect and protect you and us against error, fraud and other criminal activity and monitor regulatory risk;
   (xi) investigate potential illegal activities and threats to personal safety and property and breaches of contracts (such as the Terms);
   (xii) enforce the Terms and Conditions;
   (xiii) comply with legal requirements; and
   (xiv) as otherwise described to you at the time of collection or in other cases where we have obtained express consent.
2. At times, we may look across multiple users to identify problems or resolve disputes, and in particular, we may examine your personal information to identify users using multiple user IDs or aliases.
3. We may compare and review your personal information for errors, omissions and for accuracy, and follow up with you for further documentation or clarifications.
4. You agree that we may use personal information about you to improve our marketing and promotional efforts, to analyse usage of SHOPLINE, improve our content and product offerings, and customize the SHOPLINE’s content, layout, and services.
5. These uses improve SHOPLINE and better tailor it to meet your needs, in order to provide you with a smooth, efficient, safe and customized experience while using SHOPLINE.
6. Certain services made available via SHOPLINE may be delivered by third parties. By using any product, service or functionality originating from the Website, the App, the Linked Websites or SHOPLINE, you acknowledge and consent that we may share such information and data with any third party with whom we have a contractual relationship to provide the requested product, service or functionality for SHOPLINE’s users and customers.
7. Many SHOPLINE users also use non-SHOPLINE services to promote and support their businesses. If we share your information with non-SHOPLINE services as directed by you, we have no control over how those services would use your information and you should review the privacy policy of those services to evaluate whether it meets your expectation.

SECURITY

1. The security of your personal information is important to us.
2. SHOPLINE has implemented security measures designed to protect the Personal Information you share with us, including physical, electronic and procedural measures. Among other things, we offer HTTPS secure access to most areas on our Services, and the transmission of sensitive payment information (such as a credit card number) through our designated purchase forms is protected by an industry standard SSL/TLS encrypted connection. We also regularly monitor our systems for possible vulnerabilities and attacks, and regularly seek new ways and third party services for further enhancing the security of our Services and protection of our visitors’ and users’ privacy.
3. However - while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee the absolute security of your personal information, your customers’ information or any other content you upload, publish or otherwise share with SHOPLINE or anyone else. No method of transmission over the Internet, or method of electronic storage, is 100% secure.
4. We therefore encourage you to set strong passwords for your user account and user website. It is important that you protect against unauthorised access of your account and information by choosing your password carefully, and keeping your password and computer secure by signing out after using our services.
5. If you have any questions regarding the security of our Services, you are more than welcome to contact us at security@shoplineapp.com.

DATA RETENTION, ERASURE AND DE-IDENTIFICATION

1. We will retain your information for as long as your account is active or suspended, or there is a legal complaint or audit relating to your SHOPLINE activity.
2. If you no longer want us to use your information to provide you services, you may close your SHOPLINE account.
3. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, prevent fraud and abuse, enforce our agreements and/or protect our legitimate interests.
4. As always, you can contact us to request for correction to your personal data in our system, and we will make necessary correction to the data if we are satisfied that the personal data to which your correction request relates is inaccurate. Before we can process a request, we have to make sure it is you making the request and thus we may ask for your identity or authorisation documentation.
5. We will take all practical steps to erase your personal data held when the data is no longer required for the purpose for which it was used by us, unless any such erasure is prohibited under any law or regulation or it is in the public interest not to have the data erased. If permitted by the applicable laws and regulations, alternatively, we may, in our sole discretion, opt to anonymize your personal data such that the anonymised data will no longer enable us or anyone else to directly or indirectly identify you.

PRIVACY POLICY CHANGES

1. We reserve the right to modify this Privacy Policy at any time, so please review it periodically.
2. We will communicate changes by posting an updated version on the Website. If we make material changes to this Privacy Policy you will be notified here, by email, or other places we deem appropriate.

COOKIES

1. SHOPLINE together with our marketing, analytics and technology partners, uses certain monitoring and tracking technologies (such as cookies, beacons, pixels, tags and scripts). These technologies are used in order to maintain, provide and improve our Services on an ongoing basis, and in order to provide our visitors, our merchants, and their customers with a better experience. The four main functions of these tools are as below:
   (i) Site functionality cookies - these cookies allow you to navigate the Website and use our features, such as “Add to Cart”.
   (ii) Site analytics cookies - these cookies allow us to measure and analyze how our customers use the Website, to improve both its functionality and your shopping experience.
   (iii) Customer preference cookies - when you are browsing or shopping on SHOPLINE, these cookies will remember your preferences (like your language or location), so we can make your shopping experience as seamless as possible, and more personal to you.
   (iv) Targeting or advertising cookies - these cookies are used to deliver ads relevant to you. They also limit the number of times that you see an ad and help us measure the effectiveness of our marketing campaigns.
2. By using the Website, you agree to us placing these sorts of cookies on your device and accessing them when you visit the Website in the future. If you want to delete any cookies that are already on your computer, the “help” section in your browser should provide instructions on how to locate the file or directory that stores cookies. Further information about cookies can be found at https://ico.org.uk/for-organisations/guide-to-pecr/cookies-and-similar-technologies. Please note that be deleting or disabling future cookies, your user experience may be affected, and you might not be able to take advantage of certain functions of our site, and the complete SHOPLINE user experience.

THE EU GENERAL DATA PROTECTION REGULATION

SHOPLINE operates mainly in Asia. Currently, most Asian countries and regions have not been recognized by the European Commission as providing adequate protection. We are currently working with a team of experts dedicated to making any required adjustments to our products, services, and documentation to ensure compliance with European law (where applicable). Therefore, we will endeavor to reinforce your privacy protection and rights with reference to the EU General Data Protection Regulation (EU-GDPR). More information about this is available at https://www.eugdpr.org.

CONTACT US

1. You can contact SHOPLINE’s support team by sending an email to support@shoplineapp.com or through the chat tool at your admin site if you:
   (i) have any questions or feedback about this policy;
   (ii) would like us to stop using your information; or
   (iii) want to exercise any of your rights as set out above, or have a complaint